Overwhelmed by the Complexity of ? This May Help
Jun 1, 2022 // By:aebi // No Comment
How Logo Colors Can Improve Your Brand
Businesses would do well with branding. It helps you catch your target customers’ attention and inform them about your business. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? What colors make an attractive and enticing logo?
There is such a thing as the psychology of colors. When people see specific colors, they begin to feel and think something. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Our thinkings are affected by colors. Colors can speak to us in many different ways. The philosophy of your brand is communicated when you use certain colors in your logo.
When creating a logo, it is important to ask several questions about your business. What is your target market – male or female? Is your brand trendy or classy? Is your target market a certain age group? Are you targeting high-end or middle-class customers? If you want a logo that truly speaks to your audience, then consider answering these questions. It can help solidify your brand.
Different feelings are felt with different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. And although there are variations in color, the color itself speaks something to us. The colors are listed below and how it makes us feel and think.
Here are the two categories of color – warm and cool. The warm colors will be considered first.
If you use red, then you are attracting male audiences. You can associate the color red with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.
Orange is a friendly, playful color. It possesses overall energy. It has a great effect on children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Here now are the cool colors.
Blue is the most popular logo color. Tranquility, peace and maturity are conveyed in the color blue. With the color blue, your brand will look trustworthy.
It is ideal to use the color green for outdoors. It conveys newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
The color of luxury is purple. Purple is grand and distinguished but with a sense of mystery to it.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white are neither warm nor cool. Combined with other colors, they are very powerful.